If you're unfamiliar with it, this reality television show features a hunky, toned-like-a-Ken-doll suitor going through the motions of dating 25 girls in hopes of finding a wife. NB: use the term "wife" loosely. Over 8 weeks (!) he is expected to propose to a fiancée by going on "group dates" and "one-on-one" dates all over the world in clichéd romantic destinations, and at the end of each episode he eliminates one whimpering girl at a "rose ceremony." The premise promises just as many cat fights as woozy romantic hyperboles, and the finale televises the ultimate choice between the two girls left standing. Can the man uphold his end of the bargain and choose one woman to be his (neverlasting) one and only? Which woman will convince herself she loves a man so much after two months that she'll say yes? Their engagement usually lasts just about as long as their 15 minutes of fame. Oh, and there's also The Bachelorette, the same idea but with 25 men and one woman.
Yet, although the show is steeped in inventive/insane delusions and producer-driven artifice--who can say "I love you" first? who has a boyfriend back home?--I watch the show because I am fascinated by the heteronormative gender roles it pronounces. Man: muscled, provider, family man, tough with a heart of gold. Woman: dolled up, husband hungry, destined for motherhood, emotional. Only recently (after about 10 years and over 20 seasons) have we begun to see any semblance of non-traditional paths, like--gasp!--unmarried single moms. In an era of groundbreaking television shows like Girls, The Mindy Project, and New Girl, which explore how varied (and also difficult) current young women's lives are, The Bachelor is stuck in a reality-tv deadzone that keeps gender in a box.
I don't know what it is that creates this changelessness on The Bachelor, but I've ventured some guesses:
- The producers actively cast naive women in their mid-twenties who were weaned on romantic comedies
- Alcohol, cameras, and the promise of fame combine to lead the women to invent dramatic personalities that are an act
- The producers peg the women against each other while making it seem like the Bachelor is perfect
- Tricky editing makes us believe things happened as they didn't
- Getting wined and dined on the world's most expensive dates will bring anyone to domestic dreamland just for a second
Maybe I'm the one being naive for searching for some lingering truth in this "reality" show, but I do think there is something toxic but also telling about combining love and competition. It's a basic power struggle magnified twenty-five fold. The bachelor/ette holds the power over the 25 contestants, who jump through hoops to win affections. The girls bond/backstab, the men wrestle/worship, and it all plays out like mating or courtship behavior. You could call the gender performance here instinct or socialization (I prefer the latter), but there is definitely a ritualization of traditional gender roles that all the parties involved repeat.
Finally, the show magnifies the great fears a lot of single people face: that we'll never fall in love, and that we'll be rejected. In this case, that can happen instantaneously, in a very public way. So, as a result, it's desperation mode. People go on this show searching for attention and hopeless love. I think the contestants who choose to air their dirty laundry on TV (both men and women) have an especially strong exhibitionist side, but then again, we're all on Facebook.
So, mock me all you want, but the feminist in me isn't ashamed to admit that I am fascinated by this show.
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